Aneira was a brand new PE-backed company. Its leaders had lifetimes of experience in the health and tech space and a vision to rebuild women’s health care from the ground up by leveraging AI and other advanced technologies.

Starting at ground-zero, our assignment was to guide developments across AI, Strategy, and Product with a service blueprint based on primary user insights, and enable the onboarding of first users by designing the MVP of a member app ready for launch in November 2024.

We began the project with a two week discovery sprint where we converted the clients’ existing knowledge and assumptions into a day-one answer for what would be required to succeed. This presented the basis for audience selection and a user research plan.

From then on, we ran the project in two interwoven workstreams: Research and Service Design to create a strategic map for the business’s future, and product design of the patient-facing mobile app ready for launch with an initial alpha user cohort.

Discovery interviews with potential patients helped us test the hypotheses that formed the foundations of major business assumptions.

User testing sessions guided the refinement of the overall processes and user journeys, as well as usability and accessibility of the patient experience.

Discovery interviews with clinicians from across the private and public sector helped us understand how to empowering the clinical team at Aneira.

To make sure the insights we discovered drove decision making for the client, we prepared several distinct assets for different audiences. These included:

1. A repository of the original insights and interview sessions was tagged and made searchable.
2. A detailed service blueprint became the main operational source of truth for the Aneira team. It included all aspects necessary of delivering service to patients, including clinician actions and systems, data gathering, machine learning and AI elements, and more.
3. A more digestible version of the blueprint was used to communicate the value proposition at a higher level to investors and stakeholders.
4. We produced a series of video clips showing users and clinicians speak to specific topics of strategic importance such as attitudes towards AI in healthcare or the use of electronic patient record systems.
5. Narratives of aggregated patient journeys brought to life the struggles and hopes of users and clinicians in a relatable way with direct quotes from our conversations.
6. We derived Design Principles to guide any future designs and developments.

These assets helped the team prepare for the demands of real customers, and helped answer strategic and operational questions: from when and how to leverage AI to what user journeys to prioritise in the MVP and what protocols needed to be followed by clinicians.

We delivered a fact-based strategic map for the next few years for the business. The mobile app we designed allowed the client to launch their service to patients on time, marking the first step towards realising their long term vision. By-products like a design principles, a component library, tone-of-voice examples, user quotes and more form repeatedly reused, valuable collateral.

Both, service and app, are designed to be familiar to users and clinicians, yet seamlessly interwoven with innovations in technology and design. We’re excited about the role we could play in establishing Aneira as a key part in the UK’s transformation of healthcare.

Working on this project with the Aneira team was a dream-come-true. Find out more about their service at www.aneira.health.
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Director | Thomas Essl
Research and Service Design | Aleksandra Melnikova
Product Design | Jeff Addeh